What makes SEVENTEEN a special band? Korea Music Content Association analyzes the group’s journey
Every kpop group is unique and has its own audience. However, some stand out in particular and manage to make a real impression in the entertainment industry.
The Korea Music Content Association published OK POP!! published a special analysis of the group SEVENTEEN.
According to Choi, although SEVENTEEN debuted in 2015, the group still has that fresh and innovative feel to audiences. That’s rare for a band in the industry for so long.
According to Choi, the group is always experimenting, be it in music or performance, which keeps them from getting “bored.”
“SEVENTEEN is a group that likes to take risks. Instead of thinking “What if we don’t make it back to the top of the charts with our next album?” is more like “Hey, let’s just do what we want to do!” » »
Also, the group is very well organized despite having thirteen members. Each has their own specific talents and are well represented in the group’s various creations.
“Even with so many members, they have distributed their roles very well so together they form a great synergy. »
Choi then talks about the group’s discography. Steve goes through all of their releases from the beginning and finds that their songs are very diverse and it doesn’t seem like they are limited to any particular genre.
He says they don’t constantly follow trends or try to placate the public, but make music that members want to make at a given point in time.
The thing is, the band is always trying to do new and exciting things for themselves and the fans alike, while conveying different messages on each album.
Choi adds that whenever SEVENTEEN releases a new album, people expect them to show a certain level of performance and base themselves on that standard. “they go up and sometimes down”.
SEVENTEEN has gradually gained popularity, which is usually the case with male kpop groups (as opposed to female groups who can enter the charts with an opening track).
That doesn’t detract from SEVENTEEN, who have proven to be a popular group and are steadily climbing the charts.
Choi highlights the sales of SEVENTEEN’s debut mini-album 17 CARAT, which sold 25,000 units, and their latest full-length album, Face The Sun, which surpassed 2 million units sold. But unlike most bands in the industry, SEVENTEEN have gradually made their mark.
“Seventeen has grown steadily since its inception. »
Another milestone in SEVENTEEN’s history was the acquisition of PLEDIS Entertainment, the group’s agency, by HYBE. With HYBE’s skills and strategies combined with SEVENTEEN’s talent, the boys reached a whole new level of performance.
Choi then spoke about the band’s chart performance and how their music has done well on the charts unlike most boy bands.
“Their music has been well received by the general public, not just their fandom. In fact, SEVENTEEN was one of the few boy bands to manage to achieve both album sales and charts right from the start. »
So what makes SEVENTEEN different from other kpop groups? According to Choi, it’s their ability to climb the charts after falling in popularity.
Choi explains that even if the streaming ranking drops, their physical album is still selling well, which makes SEVENTEEN such an interesting group.
Choi concluded by noting that the two charts prove that SEVENTEEN hasn’t lost any of its popularity and that the group continues to appeal to the general public. Evidence of this is the graph showing the data of the unique listeners in the group.
He explains that their songs have varying ups and downs from listeners, showing that the general public hears their songs as opposed to just their fans, and they continue to listen if they choose. But when the song doesn’t resonate with them, they stop listening, causing individual listeners to drop out.
SEVENTEEN is able to maintain its popularity thanks to its refreshing music and the singing and rap skills of the members.
Finally, Choi applauds SEVENTEEN for their extraordinary journey, and so do we!