Two years later, the Indonesian Festival was held again in the Netherlands

Two years later, the Indonesian Festival was held again in the Netherlands

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The Indonesian Tong Tong (TTF) Food and Culture Fair was held again in The Hague. Dutch language September 1-11 2022.

The Indonesian Ambassador to the Netherlands, Mayerfas stated that the exhibition which has been held since 1959 this year has been absent for two years due to the COVID-19 disease.

Although the theme is Indonesia, this project was actually started by the Dutch through the Tong Tong Foundation.

“Dutch people who have been in Indonesia for a long time know the night markets where they can shop, talk, play music, that’s all of us,” Mayerfas said when he met him at TTF in Malieveld Square, The Hague, Netherlands.

Every year, more than 80 thousand visitors visit this exhibition, most of them are of Indo-Dutch origin.

Visitors can buy a variety of products from clothes to handicrafts.

Then taste traditional Indonesian food and enjoy Indonesian dance and music.

Don’t be surprised if you see long lines of locals just to buy a glass of cendol or a plate of chicken satay at this show.

This year, singers Anggun C. Sasmi and Andre Hehanusa also livened up the Tong Tong fair. They performed many songs which were welcomed by thousands of visitors in front of the stage.

“They eat, they sit, they chat and here they come from all over Europe, especially the Netherlands,” he said.

Each TTF implementation, the value of the transaction can reach 4.8 million euros or about Rp. 71.1 billion. This means that the potential of Indonesian products is very high in the Netherlands.

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Tong Tong Expo 2022 will be held at Malieveld Square, The Hague, Netherlands on September 1-11, 2022.Photo: CNN Indonesia/Safyra Primadyta
Tong Tong Expo 2022 will be held at Malieveld Square, The Hague, Netherlands on September 1-11, 2022.

The Ministry of SOEs also participated by opening the SOE Roemah Group.

SOE Minister Erick Thohir said the Tong-Tong exhibition is a good idea to promote Indonesian products in the Netherlands and Europe.

According to Erick, the Tong Tong exhibition can link cooperation and promote culture through people to people between Indonesian MSME actors and Dutch and European citizens.

“I am happy that the Tong Tong Exhibition, which has been held for 62 years, can bring people together, not B to B or G to G, but people to people. , and it is confirmed that in 11 days it can be done. reach more than 80 thousand visitors,” he said.

The BUMN Roemah Pavilion presents more than 500 products of 57 SOEs supporting SMEs at the 2022 Tong Tong Expo.

Some of these products include clothing, handicrafts and accessories.

“We continue to support this not just as a project at this point, but we have to move this into a sustainable program,” Erick said.

On the other hand, the Director of Relations with PT Bank Mandiri Tbk Rohan Hafas stated that Roemah BUMN is a complex ecosystem from production to distribution.

The participation of SOEs by purchasing MSME products at this fair is in line with President Joko Widodo’s directive to bring MSMEs to the world.

“Now is the era of digitization, this is the store, there is a QR code, visitors can check many products from related MSMEs and get information about shipping. Already one package,” he said.

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(sfr/chs)

[Gambas:Video CNN]