THIS 4th generation girl group doesn’t have a Solo Ambassador yet
(Photo: aespa (Allure Korea))
Among fourth generation K-pop proponents, one wonders why THIS popular girl group doesn’t have a solo ambassador yet.
(Photo: aespa Twitter)
Aespa
In the music scene, ambassador offers from local luxury and fashion brands have become a crucial factor in measuring the popularity and demand of K-pop idols after BLACKPINK and BTS. At the same time, the influence of idols also increases the consumer power of fandom to buy branded items.
Because of this, many high-end brands have faced stiff competition to hire popular idols as ambassadors. Among the fourth-generation female idols, IVE Jang Wonyoung and An Yujin, THE SSERAFIM Kazuha, and NewJeans Minji, Hanni, Danielle, and Hyein have already been won as global ambassadors for top brands, even well-known beauty models. and fashion companies.
(Photo: aespa (Chopard via KpopHerald))
However, Aespa, a quartet consisting of Karina, Winter, Giselle and NingNing, has yet to land a solo ambassador, apart from a rare solo appearance in luxury brand magazines.
They were considered one of the most popular among fourth-generation stars, but since their debut in 2020, the quartet has only done deals with brands as a group. aespa also uses all four together in commercials.
Currently, the members have been the faces of various brands such as Givenchy, Chopard, Eider, Mediheal, CLIO, MLB and Eternal Return.
(Photo: CLIO Twitter)
In an interview, the band first made it clear that they didn’t want to work individually, but rather personally as ambassadors.
But in a video posted by News, he explained that this is actually included in the basic rule for new SM groups. It didn’t exactly ask members to avoid working for solo brands, but rather to limit individual group activities.
However, netizens didn’t buy this, speculating that the company probably made this rule due to the four members’ unequal popularity. Among them, Karina and Winter were the most popular in Korea, while Giselle and NingNing were the most recognized internationally. Some members may be excluded depending on the brands image and consumption goal of the brands.
aespa closes first solo concert “SYNK: HYPER LINE” in Seoul with 10,000 fans
(Photo: Naver)
aespa “2023 aespa 1er CONCERT – SYNK : HYPER LINE.”
On the other hand, aespa, a group with no solo ambassadors, proves that despite this fact they are still popular and influential.
In February, they completed their first solo concert “2023 aespa 1st Concert – SYNK: HYPER LINE” at Jamsil Indoor Gymnasium in Seoul with 10,000 fans!
Building on its success, aespa will officially open the door to a comprehensive world tour in March, beginning on the 15th in Osaka, Japan.
(Photo: aespa (News1))
aespa a celebrities :
“We’re going to show you different sides of ourselves at different shows, so we hope MY will be surprised every time. We will have our return this year and we will show you many special things. We will always do our best to grow as artists. .”
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Written by Eunice Dawson.
