The CEOs of FIFTY FIFTY sacrificed their possessions to create the band’s album
FIFTY FIFTY is a new kpop sensation powered by high quality music that has conquered the international charts.
What’s even more surprising and what makes FIFTY FIFTY a marvel is the fact that the group hails from a small agency.
The momentum of the new group FIFTY FIFTY on the world rankings is enormous. Her song “Cupid”, released in February, caused a stir by topping the US Billboard chart as well as the official UK chart.
Just last week, the incredible streak of success reached new heights as “Cupid” soared to an impressive No. 19 on the Billboard Hot 100 and positioned FIFTY FIFTY as the second K-Girl group. Pop that made it into the coveted top 20. Follow in the footsteps of the famous BLACKPINK.
Her story is actually quite incredible and shows how much sacrifice and hard work pays off.
In a stunning reveal, FIFTY FIFTY CEOs Jun Heung Joon and Choi Seung Ho said they had sold their belongings, including a prized watch and car, to secure the release of the group’s highly anticipated album.
Jeon Hong Joon and Choi Seung Ho, co-representatives of FIFTY FIFTY agency ATTRAKT, shared a behind-the-scenes story in a recent interview with Sports Seoul.
“We needed money to release Fifty Fifty’s physical album, but we were financially tight.” they revealed.
CEO Jeon explained: “When the physical album is released, we have to pay the stamp duty to the Korea Music Copyright Association in advance. Unfortunately we didn’t have the necessary funds. Without hesitation I sold my 10 year old Rolex watch to a luxury second hand shop. »
Not to be outdone, Choi Seung Ho, the head of management, also showed his steadfast commitment by offering to sell his car to help fund the album.
“Fortunately, one of the managers offered to sell his car without hesitation. Thanks to this we were able to release the physical album, although it was later than originally planned. I recently told the manager who sold his car to pick the car he wanted. »
CEO Choi added:
“All members are like our own daughters. During their study days, CEO Jeon would give them daily lessons on character development and reading. I think it enabled them to present themselves with confidence and eloquence at our last showcase. »
FIFTY FIFTY’s remarkable accomplishments and the sacrifices their agency representatives have made have brought small and medium-sized K-pop agencies into the spotlight, inspiring hope and providing a role model for others in the industry.