South Korean netizens unimpressed by North Korea’s new English vlogger –

South Korean netizens unimpressed by North Korea’s new English vlogger –

A North Korean vlogger has begun to draw attention to South Korea’s questionable portrayal of Pyongyang on her channel.

| @olivianatasha-yumispacedpr3652/YouTube

The Youtuber who calls himself yu-miHe posts lifestyle videos on his channel, Olivia Natasha – YuMi Space DPRK Daily, since August 2022. In the ten videos on this channel, Yu Mi shows “normal” life in the North Korean capital Pyongyang and speaks only English. It introduced North Korean ice cream to its viewers when it was first uploaded. Since then, he has regularly spotlighted various aspects of Pyongyang’s “way of life,” visiting amusement parks, shopping at supermarkets, eating out, and working out at a gym.

The whole channel seems focused on presenting Pyongyang as a great place to live. Yu Mi also mentioned how the supreme leader Kim Jong Un It tries to improve the lives of citizens.

But South Korean netizens don’t believe the channel’s content is authentic. The amateur vlogging style, which would otherwise indicate authenticity of content, is the ploy North Korea has started using to distribute propaganda content without platforms to label it, analysts say.

Recently, international media have noted North Korea’s increasing efforts to spread a global picture of the country through social media content. kang dong wan, A professor at Dong-A University said Kim Jong Un’s government uses platforms like YouTube and Instagram to spread propaganda, but through private profiles. Previously, all state channels were repeatedly shut down for violating platform rules. Speaking about the reason for such content, Kang said: “The strategy is to say, “We’re not that different” through videos showing residents’ daily lives.

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Yu Mi is just a new addition to a growing list of such North Korean content creators. Previously, another YouTuber who caught South Korea’s attention was an 11-year-old vlogger named Song Ah, who also created English-language lifestyle videos.

11-year-old North Korean vlogger has amazed and worried South Korean netizens, here’s why.

The similarity between Song Ah and Yu Mi goes beyond these two factors. Song Ah’s polished English led her viewers to suspect that she belonged to a powerful family in Pyongyang, and it was later discovered that she did in fact belong to a prominent family. She has been identified as the daughter of a North Korean diplomat in London and great-granddaughter of Ri Ul Sol, a former Field Marshal in the North Korean Army. Analysts believe Yu Mi is also part of a prominent family in North Korea, as the locations she features in her vlogs are difficult to access even for wealthy Pyongyang families.

Though shocked by Song Ah’s case, South Korean netizens seem to have gotten used to the concept by now. But the irony of these YouTubers trying to attract a global audience when the rest of the country doesn’t even have internet access hasn’t escaped them.


| Naver

| Naver

  • “A~S~M~Rrrrrrr by Jong Un💘”
  • “They would have faster subs if Kim Jong Un only did mukbangs.”
  • “The fact that a North Korean girl can speak fluent English means that she already belongs to a powerful family.
  • “Communist propaganda…”
  • “So obviously she’s in the top 1%, and that’s all her lifestyle stands for?” ㅎ ㅎ ㅎ Someone show him the lifestyle of our top 1%.”
  • “The irony of a North Korean YouTuber that North Korean kids can’t watch ㅋㅋㅋㅋ.”
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