Some media believe that BTS hiatus will be an opportunity for a new generation of kpop
In 2022, the group BTS announced a hiatus from group activities in order to focus on members’ individual activities but also to give them time to perform their mandatory service.
This announcement acted like a bombshell in the kpop industry as their presence is influential and important.
Because of this, some fear their hiatus will create a hole in kpop. However, others see this as an opportunity.
BTS is not the first to export abroad and break through on the international market, as groups like BigBang, Super Junior or the soloist PSY, to name a few, had started to lead the way.
However, it is undeniable that BTS has been the catalyst for Kpop’s overseas expansion and achieved unprecedented results in the global pop music market.
The year 2022 was marked by the rise of girl groups, especially new generation girl groups i.e. NewJeans, IVE, aespa and LE SSERAFIM.
According to the Circle Chart, combined sales of the top 400 physical albums totaled 80,744,916 copies last year. According to some media, the void left by BTS seems to be filled by these popular girl groups.
There has also been concern in the industry that the growth engine of the physical album market is girl group biased, so it is expected that there will be a series of auditions for select boy bands this year.
Additionally, they also seem more enthusiastic about expanding the fandom of existing boy bands.
A music industry representative said:
“While BTS has increased its global status, other idol groups have steadily increased their share prices, but it’s also true that they haven’t been given much attention.
BTS’ hiatus will be an opportunity to draw attention to the next-gen idols after them. Competition between boy bands to fill this gap is intensifying. »
Indeed groups of 4th Generation are increasingly present on the international stage and also show great achievements.
Bands like Stray Kids, SEVENTEEN, ENHYPEN and NCT are the focus of industry professionals who believe BTS’ hiatus will benefit them.
In addition, more than ten new groups from major domestic music companies are planning their debut, including more than seven boy bands.
Many casting programs are also focusing on boy bands this year, such as Mnet with “Boys Planet”.
2023 therefore seems to be a pivotal and pivotal year for boy bands as they must manage to fill (not replace) a gargantuan void left by BTS.
What do you think ?
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