Sandiaga Uno and I Gusti Ayu Bintang Darmawati Agree on Digital Technology to Create Prosperous Mothers
stylediacreativo.com, Jakarta The added burden during the pandemic restrictions and the possible rise in economic inflation makes the work of motherhood more difficult. In a survey by the United Nations Women, it was shown that 57% of women experienced more stress and anxiety due to the added burden of caring for their family. and household chores and economic problems.
The help of a friend who can be trusted to help mothers, especially in their daily activities, such as shopping, earning more income and improving family affairs, is urgently needed.
To help mothers, digital technology is needed to make it easier to earn more money and shop while getting the best product recommendations, such as those presented by SuperMom.
SuperMom technology, based on Artificial Intelligence (AI), makes it easy for mothers to find the best and cheapest products for their needs and their families. SuperMom’s proprietary polling and research features are also able to provide a market overview as well as the opinions and preferences for the brand in a short period of time from mothers in Indonesia.
I Gusti Ayu Bintang Darmawati as the Minister of Women’s Empowerment and Child Protection, who said in her speech at the SuperMom Brand Awards, platforms such as SuperMom can encourage Indonesian women to use digital technology more effectively.
“We believe that the small groups that we try to improve the lives of Indonesian women, as SuperMom does today, will later become the means that will make it easier for women to achieve the equality that we hope for,” she said.
For the first time, the SuperMom Brand Awards were held in Indonesia, following the success of the SuperMom Brand Awards held in Singapore since 2018. Mr. Sandiaga Uno, Minister of Tourism and Economy, praised this the event. in his welcome speech.
“This award function is a place to show appreciation for choosing the best products for mothers. It is expected that in the future, the SuperMom platform can be a bridge for mothers to choose a variety of economic products, which can help the development of Indonesia’s economy,” he said.