LeeHi performs at Twist To The Night With Tiger Soju Infused Lager Festival in Singapore Kpop News
Tiger Beer, the number one international premium beer from Asia, launches Tiger Soju Infused Lager, an easy-drinking lager with a hint of sweetness and a refreshing beer aftertaste, revealing a bold new Tiger® experience . Inspired by the growing importance of K culture around the world, Tiger Soju Infused Lager capitalizes on soju’s popularity. Tiger’s latest innovation goes beyond lager, offering a range of natural flavors that appeal to Millennials and Gen Z consumers looking for products that offer an exciting blend of progressive taste and innovative experimentation.
G-DRAGON ANNOUNCED AS THE NEW GLOBAL TIGER® BRAND AMBASSADOR
Who better to represent this bold side of Tiger® than G-DRAGON – leader of BIGBANG, a renowned South Korean artist and international pioneer at the forefront of music, fashion and culture. “I’m proud to represent Tiger® – a brand known for its bold spirit. Breaking down barriers while staying true to myself is one of the ways I resonate with Tiger®. I hope that together we can inspire everyone to unleash their inner passions without fearing what others might say,” said G-DRAGON, Official Global Tiger® Brand Ambassador.
“As a brand born and brewed in Singapore, we are extremely proud of our Asian heritage and Tiger Soju Infused Lager represents our efforts to celebrate the richness of Asian culture. Tiger® has always been bold to defy convention and bold to pursue creative innovation. Today we continue to push the boundaries and shape the future of beer and beyond with this latest innovation. With a bold approach to lager and an exciting fusion of flavors, Tiger® will inspire consumers to discover new experiences and immerse themselves,” said Gerald Yeo, Marketing Director at Asia Pacific Breweries Singapore. Tiger Soju Infused Lager is now available in Singapore and comes in two natural flavors – Gutsy Grape and Cheeky Plum – with an ABV of 5.5%. Experience the refreshing taste with a bold twist in all participating major supermarkets, convenience stores and off-the-shelf and web retail channels.
TWIST TO THE NIGHT AVEC TIGER SOYU INFUSED STOCK
To celebrate the launch of Tiger Soju Infused Lager, Tiger® invites everyone to unleash their inner tiger at Twist to the Night Festival featuring Tiger Soju Infused Lager on May 12, 2023 at 7:00 p.m. For just one night, night owls are whisked away to a reinterpreted Asia at the Pasir Panjang Power Station. Mystical yet familiar, recognizable yet alien, the event pays homage to all things Asian and offers a multi-sensory feast of sights, smells and sounds.
Led by South Korean singer-songwriter LeeHi, whose hits include debut single “22.214.171.124” and “Red Lipstick,” the festival features an exciting lineup of the region’s hottest music acts. Alternative K-pop group Balming Tiger, rapper-turned office worker Ramengvrl and local R&B trio brb are known for going against the grain and defying convention to pursue their passions. will give around 3,000 people in Singapore an unforgettable night. Be inspired by her spirit of loyalty to her inner tiger and immerse yourself in phenomenal music that showcases the sounds of Asia with a twist.
Gerald Yeo, Marketing Director at Asia Pacific Breweries Singapore said: “As champions of fearless creativity and passion, Tiger® is delighted to offer these acclaimed musicians a platform to connect and inspire their fans. Twist to the Night with Tiger Soju Infused Lager presents a new, energetic occasion that invites everyone to celebrate a playful meeting of cultures, daring experiences and the creation of new memories.
Modeled after Asia’s distinctive nightscape, the iconic powerhouse will house eye-catching neon lights synonymous with the busy alleyways and streets of Asian cities. Featuring a unique Colosseum-style bar – the Tiger Twist Bar – the event will serve Tiger Soju Infused Lager and plenty of photo opportunities for the gram.
This festival will take a bold twist on flavors to another level, tickling the taste buds with some never-before-seen dishes and drinks. Experiment and try something new around every corner, including a twist-flavored gachapon machine that dispenses special drink combinations. From white grape to kombucha, plum and ginger ale, put a different twist on the machine and experience unusual flavors found nowhere else. A party isn’t complete without savory bites, and at a festival where everything comes with a twist, expect one-of-a-kind fusions of delicious cuisines – think specially prepared combinations like Dumpling Darlings Burnt Garlic Rice Mentaiko, Maha Co Masala Shrimp Tacos Dosa! and Doenjang Marinated Grilled Pork Neck with Classic Banchan from Two Men Bagel House.
Admission to Twist to the Night with Tiger Soju Infused Lager is $20 per person and includes two complimentary servings of Tiger Soju Infused Lager. Get your tickets at https://www.hapz.com/experiences/-tiger-uncage-festival-twist-to-the-night-tickets. Follow @tigerbeersg on Instagram and Facebook for more updates.