Korean Media Revealed Shocking Reason Chumchurum BLACKPINK Replaced Jennie With Han So-hee – Kpopnews

Korean Media Revealed Shocking Reason Chumchurum BLACKPINK Replaced Jennie With Han So-hee – Kpopnews

Some sources suggest that Han So Hee replaced Jennie (BLACKPINK) because she was not generating expected revenue for the brand.

Not so long ago, a famous beverage brand chose Han So Hee, known as “Song Hye Kyo Doppelganger”, as its new replacement model. Jennie (BLACKPINK). This information did not initially cause controversy, as it is normal for an artist to give up their agency position to someone else after their endorsement contract has expired.

Han So Hee L'Oréal

However, on March 18, news that Han So Hee had unexpectedly taken over Jennie’s job drew renewed attention after Salgoonews revealed the real reason the brand had chosen a replacement. According to Korean media, Jennie lost her position as a representative because she failed to ensure sales for the brand.

Salgoonews cited information from a person believed to be an employee of the beverage brand: “We decided to switch the advertising model from Jennie to Han So Hee after two years. Initially, the brand chose Jennie to refresh its image, but sales gradually declined over time. This is unusual as the brand’s former ambassadors Lee Hyori and Suzy had longstanding endorsement deals.

Lee Hyori

According to Salgoonews, Lee Hyori was a beverage brand ambassador from 2007 to 2012, while Suzy held the same position for approximately 5 years. On the other hand, Jennie’s contract ended after just 2 years as a brand representative.

However, the information in the article is believed to be incorrect. In fact, the beverage brand’s revenue hasn’t declined during Jennie’s tenure as a Presenter. On the contrary, the BLACKPINK member helped the brand increase its revenue.


In the financial report released in January this year, the beverage brand was pleased to announce that its operations exceeded expectations. According to the report, the brand’s export revenue increased by 14.9% in the third quarter of 2022 compared to the same period in 2021. The brand also emphasized that Jennie made a significant contribution to its impressive business results.

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Source: Salgoonews, Osen