Jimin dominates global trends and boosts DIOR numbers after appearing at the brand’s runway show

Jimin dominates global trends and boosts DIOR numbers after appearing at the brand’s runway show

On January 20th, BTS’ Jimin was present at the fashion show of the luxury brand DIOR during the Paris Fashion Week and the least we can say is that despite the presence of many other world stars, he had all eyes on him!

Jimin dominates global trends and boosts DIOR numbers after appearing at the brand's show

As a member of BTS, but also as the luxury brand’s new global ambassador, Jimin made a grand entrance in a stylish light grey/beige suit and attracted a lot of media attention.

Jimin dominates global trends and boosts DIOR numbers after appearing at the brand's show

Since Jimin was named the brand’s ambassador, the brand’s shares have skyrocketed. The results of the DIOR fashion show are also particularly impressive and those present could not believe their eyes at the crowd that had come to see the idol.

Here are the sorts of descriptions those who attended the parade had of Jimin’s presence, particularly upon his arrival at the venue:

  • “Brand reps expected some fans to flock, but they didn’t expect so many”
  • “I’ve never seen so many people, even at a Dior show”
  • “The huge DIOR showroom was packed with fans, and as soon as he got out of the car, cheers erupted. The camera followed him from the entrance to the photo wall and until he sat down.”
  • “BTS’ newest global ambassador, Park Jimin, was the main event with thousands awaiting a glimpse of the K-pop star.”
  • “When Jimin showed up, all hell broke loose. Unbelievable. »
  • “This is the biggest crowd Dior has ever seen, literally filling every corner”
  • “It’s crazy, I don’t think I’ve seen so many people before”
  • « [..] The screams, the crowd and the number of cameras… Jimin is Dior’s global ambassador »
  • “Path! The main character of all fashion weeks is here »

Even more shocking to attendees, after spotting Jimin upon his arrival, the press reportedly walked away from some popular actresses and went to him instead!

It immediately took global trends by storm, topping the top 4 global trends with hashtags and keywords like #JIMINxDIOR, #JiminAtDiorFashionShow or even HUMAN DIOR PARK JIMIN, among others.

Similar hashtags and trends were also seen in the US and South Korea, among others, where fans enthusiastically cheered for Jimin.

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In total, the event recorded 5 global trends and a total of more than 233 trends, with more than 23 keywords appearing in more than 87 countries and regions around the world.

That’s not all ! Interest in Jimin peaked the day he joined the show, and data collected by Google Trends on “DIOR” showed that Jimin was the ONLY PERSON in what were then the most popular “Related Searches” and “Related Topics” lists “ was. .

This means he was the most searched person for questions and/or topics related to the show and Dior in general. In addition, his Google searches scored top scores of 100% across all categories, including web, images, YouTube, shopping, and news.

There’s no denying that Jimin was the highlight of the show, and he’s proving to be arguably the most valuable investment DIOR has ever made.

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