Internet users protest against HYBE’s AI project “Midnatt”.

On May 2nd at midnight (KST), HYBE mesmerized fans with a video teaser of a new project: MIDNATT.

MIDNATT is HYBE’s AI project, previously known as “Project L”. The project aims to combine music and technology to offer fans something new.

In an interview, Bang said that HYBE has started a collaboration with Superton, a local start-up specializing in using AI to reproduce human voices.

« Superton’s technology can not only imitate voices, but also perfectly simulate certain accents and characteristics such as age,” he said in an interview. ” If you apply a specific person’s accent to a recorded voice, you will hear a completely different voice. »

The project debuts May 15 with its digital single “Masquerade” in six different languages.

“Masquerade” will be available in Korean, Vietnamese, Chinese, Japanese, Spanish and English.

Only as soon as the project was announced did many fans show their concerns about the rise of AI in Kpop.

In general, many consider this an insult to apprentices who train hard for years to get started.

Also, fan anger towards HYBE has increased since discovering this The agency admitted to having approved dynamic pricing for artist performances such as BTS’ Suga (also known by his soloist stage name Agust D) and TXT.

This pricing system fluctuates and increases the ticket price according to its demand.

Fan anger didn’t abate when HYBE released three teaser videos for “Masquerade.”

In the comments to these videos and on social media, fans continued to criticize HYBE’s decisions regarding dynamic pricing and AI usage.

Some are particularly bitter that Trainee A has been canceled and will not debut while HYBE launches an AI project.

What do you think ?