Havaianas & Smiley Release #YourSmileCampaign
After celebrating 50 years of existence, today Havaianas is launching the global launch of the famous brand and innovative design, Smiley, the French brand that is once again collaborating with Havaianas for this year’s new collection.
In celebration of Smiley’s 50th anniversary, Smiley and Havaianas have designed an exclusive collection based on the signature style of the Top Havaianas sandal. The Brazilian company offers a complete product line including shoes, clothing and accessories that carry the Smiley brand and promotion convincing in the world style.
Havaianas wanted to spread joy and renewed energy in this collection, including the theme “Good mood” inspired by the design of the 60s and 70s that includes details. tie-dye which is driven by style hippie. Therefore, a collection of Smileys was created with the product unisex, super-download same to you surgical which carries the signature style of both brands that emphasizes comfort.
“The launch of this collaboration is being done when people are starting to come back from the epidemic and it is an invitation for everyone to be grateful and happy.” explains Right Albuquerque, Havaianas Global Marketing VP.
Smiley’s CEO, Nicolas Loufrani, added, “After many years of challenges, there is no better way to get out of these times than through a campaign to improve. without a smile, one of them is by spreading positive energy and filling the world with smiles. We are happy to share this positive message with Havaianas on our 50th anniversary. “
For collection throw-flopsCheating and smiling offer two types, which follow the shape of the Haianas sandal shoe version of Haingal, this tool origin with a pin that was added especially to this collection, it makes the feet look like “smiling”.
Similar to throw-flops, double sided Havaianas – Smiley bucket hat carry the same energy, that is”a positive state of mind” with a special smile sign on both sides. While shoulder bag in this collection it shows a “big smile” in bright yellow.
The full collection of Havaianas x Smiley itself was launched on September 1, 2022 in Indonesia.
Also Read: Havaianas Partners with Humba Children’s Home in #LoveForAll Campaign
Also Read: Havaianas & MARKET Releases Collaborative Thermo-reactive Slipper
Also Read: Havaianas Introduces New Squad And Releases 2022 Collection!