Dior stock hits record high after BTS announced Jimin as global ambassador
On January 16th, it was announced that BTS’ Jimin will become a global luxury brand ambassador for DIOR, joining big names in the global entertainment scene such as Sharon Stone, Rihanna, Jennifer Lawrence, Johnny Depp and more.
In doing so, Jimin became the first Asian man to be named Dior’s global brand ambassador, giving fans a milestone to celebrate. But commercially, it looks like Dior made the most of this deal.
The house is pleased to introduce our new global ambassador JIMIN from @BTS_BigHit! Shown here in a colorful look #DiorSummer23the singer now lends his image to the creations of Kim Jones, artistic director of Dior’s men’s collections. pic.twitter.com/tV3uuczfwd
— Dior (@Dior) January 16, 2023
Dior is one of the most popular luxury brands. In 2022 she even took second placeth in the popularity ranking of luxury brands.
Becoming a representative of such a brand is a great achievement in itself. But Jimin brought more to the table.
In fact, according to data from investing.com, Dior hit its all-time high after Jimin was announced as the new brand ambassador.
The brand has been listed on the stock exchange since 1992. After the announcement on January 16, the share price rose to €775.50 on the same day. On January 18, the price rose to EUR 789.00, hitting a 31-year high.
Dior hit highest-ever shares after Jimin was announced as a global ambassador.
Dior has been public since 1992, the highest share price in 31 years. pic.twitter.com/3UJ38uQYSx
— milena⁷ | jihope in paris (@taesoothe) January 18, 2023
The fans naturally showed their excitement before all this more than positive news for Jimin.
In addition, fans around the world went to various Dior stores to purchase various items in support of Jimin, despite the very high prices of some items such as the bag he carried at the airport on his way to Paris Fashion Week.
Many of them posted pictures of their purchased items on social media.
The olive green mini canter bag that Jimin has is mine now 🤩
Jimin’s selection is always so great that I am totally satisfied with the purchase. @Dior Your customer service is really efficient 👍🏻
— ✮Forever Jimin ᵛⁱᵇᵉ DIOR ✮ (@Forever Jimin) January 18, 2023
— 𝓘𝓼𝓪𝓫𝓮𝓵𝓵𝓮 ¹³ (@canyonmoon_13) January 18, 2023
Congratulations to Jimin!