Dior stock hits record high after BTS announced Jimin as global ambassador

Dior stock hits record high after BTS announced Jimin as global ambassador

On January 16th, it was announced that BTS’ Jimin will become a global luxury brand ambassador for DIOR, joining big names in the global entertainment scene such as Sharon Stone, Rihanna, Jennifer Lawrence, Johnny Depp and more.

Dior stock hits record high after BTS announced Jimin as global ambassador

In doing so, Jimin became the first Asian man to be named Dior’s global brand ambassador, giving fans a milestone to celebrate. But commercially, it looks like Dior made the most of this deal.

Dior is one of the most popular luxury brands. In 2022 she even took second placeth in the popularity ranking of luxury brands.

Dior stock hits record high after BTS announced Jimin as global ambassador

Becoming a representative of such a brand is a great achievement in itself. But Jimin brought more to the table.

In fact, according to data from investing.com, Dior hit its all-time high after Jimin was announced as the new brand ambassador.

Dior stock hits record high after BTS announced Jimin as global ambassador

The brand has been listed on the stock exchange since 1992. After the announcement on January 16, the share price rose to €775.50 on the same day. On January 18, the price rose to EUR 789.00, hitting a 31-year high.

The fans naturally showed their excitement before all this more than positive news for Jimin.

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Dior stock hits record high after BTS announced Jimin as global ambassador

In addition, fans around the world went to various Dior stores to purchase various items in support of Jimin, despite the very high prices of some items such as the bag he carried at the airport on his way to Paris Fashion Week.

Many of them posted pictures of their purchased items on social media.

Congratulations to Jimin!