BTS’ V fandom pulls back to promote ‘Seojin’s Korean Street Food’
BTS global fandom Kim Taehyung aka V has once again shown their full support for the latest variety show starring Taehyung. Jinny’s Kitchen or Seojin’s Korean Street Food airing today February 24 on tvN and Amazon Prime Video.
Seojin’s Korean Street Food is a variety show featuring a new Korean restaurant run by Lee Seo Jin as the chef. Taehyung, Choi Woo Sik, Park Seo Joon and Jung Yu Mi will be part of the restaurant team.
To mark the show’s release, fans made large-scale publicity to promote the event. We know fans always go the extra mile for the boys and once again what they’ve done is impressive.
“China Baidu V Bar” rents out TV spots
China Baidu V Bar is Taehyung’s largest fan club in China. They often make big plans to support the idol each year, including supporting Taehyung’s first solo variety show this time.
VBar will air a personal TV commercial for Taehyung, which will air once before the premiere of Jinny’s Kitchen on tvN at 8:50 p.m. local time and twice during the show.
According to CJ ENM’s broadcast guide, each TV ad slot for Jinny’s Kitchen is valued at KRW 300 million, or about US$250,000.
VBar secured slots until they sold out a week before the show aired.
20 global V fan clubs rent LED billboards
Not only VBar, but twenty other global Taehyung fandoms led by BTS V UNION, V INSIDE and KTH SUPPORTED have also banded together to promote Taehyung’s performance at Jinny’s Kitchen.
They rented large LED billboards in buildings in Gangnam, Hongdae and Myeong-dong areas.
These three locations are key areas of the city of Seoul with dense population and high pedestrian traffic. It is therefore very busy and very strategic to display advertisements in the neighborhood.
From February 19, Taehyung’s LED billboard advertising will run until February 25, 2023.
This special advertisement for Taehyung will be shown a total of 500 times per day across the three venues. The ads displayed are placed in the areas most visited by people of all ages and backgrounds to maximize visibility.
Our LED billboards are LIVE at the most popular locations in Seoul to support Taehyung in the premiere of his new show, which will be played a total of 500 times a day!
Tag us if you are nearby to visit them in Gangnam, Hongdae or Myeongdong (Sunday 19th to Saturday 25th February) 🥳 pic.twitter.com/pfhtan9jW0
— Taehyung Union (@BTSV_UNION) February 21, 2023
V INSIDE advertises at the bus stop
In addition, V INSIDE also conducted promotions by placing advertisements at the bus stop in front of CJ ENM Center for 1 month from February 18th to March 17th.
Jinny’s Kitchen will air through April 28, 2023 for a total of 10 episodes. This program will air a new episode every Friday, lasting 1 hour and 30 minutes.
The show will air on tvN Korea and Amazon Prime Video in the US, UK, Canada, Australia, New Zealand, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, the Philippines, Indonesia and Vietnam. To see it, you definitely need a VPN.
